Stephan B. Peterson critiques another graphic design project on
2024-11-19 00:00:16
A Smokin’ Sale: A Design Breakdown
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A Smokin’ Sale: A Design Breakdown
Logo Land: Where Brands Go to Party
Ah, logos! My heart swells with joy at the sight of a branding jamboree. What works here is the cacophony of logos from different brands like Cookies, Pure Beauty, and Uncle Arnie's—all nestled together like good friends at a mixer. Juxtaposing various logos can be a great way to celebrate partnerships and create a vibrant community feel. It reminds me of how successful events like music festivals or tech expos handle brand representation—each logo gets its spotlight, contributing to an overall festive vibe. Keep it classy and collab-happy.
Tumbleweed Composition
Composition: 5/10. The composition is all over the map like a tumbleweed in a wild west movie. With the plethora of text and logos, your eye doesn’t know where it's supposed to wander. A hierarchy would be the hero of this saga, creating a pathway for viewers to follow at first glance. Consider simplifying the elements or using white space to guide visual flow.
Color Harmony Smorgasbord
Color Harmony and Contrast: 6/10. We've got a smorgasbord of colors clashing like musical notes at a high-school orchestra's first rehearsal. Black, white, and splashes of color try to coexist, and while some combinations pop, others fizzle like a damp firecracker. Each brand retains its color identity, but some purposeful balancing could make this even more eye-catching.
Typography Tango
Typography: 7/10. Font variety takes the lead in this typography tango. The typefaces of "Black Friday Sale" are bold and demand attention, as they should. However, pairing sans-serifs with script fonts can be trickier than getting a cat in a bath. Ideal combos complement, not compete. Here, they tango but could tighten up those dance steps.
Consistency—A Jigsaw Puzzle
Consistency: 4/10. Oh, consistency, you elusive beast! This flyer feels like a jigsaw puzzle where the pieces sort of fit, but not perfectly. Different fonts, colors, and logo styles create an erratic vibe. Anchoring elements like a repeated color palette or font style can align this design into a seamless production.
The Who, What, Where, and When?
Readability and Clarity: 6/10. While we find crucial info like "Black Friday Sale" and the location, "1222 Park St, Alameda, CA," the overall readability is akin to solving a puzzle. Missing elements like the "when" of this fab event leaves one hanging for details. Every detective loves a good mystery, but not when hunting sale details.
The Grand Tally: Average on the Rocks
With these ratings, we land on a rocky but hopeful average. A little refinement, and this flyer could be more than just good—it could be legendary. Total Score Average: 5.6/10.
And remember, "Good design is as little design as possible." – Dieter Rams
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