When your business is the proverbial small fish in a big pond, it understandably has many challenges that are not present for major competitors. Some of the many things working in favor of major competitors include much deeper pockets, an established and well-known brand, a huge infrastructure and more. It may seem like your small […]
A small business can be a big responsibility. When you’re getting a company off the ground, you can’t afford to make any serious mistakes. You not only need to have a viable business plan, but you also need to know how to treat your employees well. This is how to create an office where your […]
Small business is called “small” for a reason. As its owner, most likely you don’t have a big budget to sponsor local events all year round. The same goes for printing out loads of handouts and paying for weekly ads in media. Stuff like that usually costs a pretty penny, but its efficiency is quite […]
When you’re creating outdoor signs for your small business, it’s important to create ones that are eye-catching. If you can get people to see your sign from far away and be interested, then you have succeeded. There are a few outdoor business sign ideas to consider. Choose an Easy-to-Read Font You will quickly find […]
A top goal businesses have for their websites is growing their email list to boost chances for new sales. Generating leads is the lifeblood of your business. Optimizing your website so you’re creating multiple ways for visitors to opt into your list is a sure strategy for capturing as many fresh leads as possible. In […]
You have a business website, but it might as well not exist. It’s not drawing enough traffic, and to be honest, you’re not crazy about its look and function. Sounds like hiring a website designer is in your future. Whether your current website needs a refresh or you need an entirely new website, a website […]
There’s a sad truth about new businesses—most of them fail. According to Neil Patel writing for Forbes, about 90% of all business startups fail within the first two years. Some fail because their products and services don’t match marketplace needs. Others fail because of slow growth and the inability to secure funding. For most failed […]
Design Project Management Keep design clients happy with documented assumptions, clear expectations, and solid contracts. By Wesley E. Warren and Jessica Warren Good communication is essential when you provide website design services. If you follow the guidelines within this article, you should be able to greatly reduce billing and invoicing headaches that can come with […]
“Is there a secret recipe for the top performing e-commerce sites?” If you own a small business, odds are you’re looking for ways to improve customer satisfaction and improve sales. You probably already have an e-commerce website to help you achieve those goals. Unfortunately, far too many small business websites simply don’t work. Some lose […]